It's also revamping its yellow star logo and bringing in a CEO to replace Andy Puzder, who is leaving after failing in his bid to become President Trump's Labor Secretary.
and Hardee's featured sexy TV ads with Paris Hilton and Kate Upton lustily devouring drippy hamburgers. With its customers demanding higher quality, the restaurant is making changes, starting with a TV ad campaign that openly mocks the sex-fueled formula that led to higher sales for years.
The changes are geared toward broadening the chain's customer base.
The dual chain's parent, CKE Restaurants Holdings, based in Franklin, Tenn., is the latest company to adjust to the sizzling pace of change in the fast-food industry.
Other giants are also tweaking their menus and images.
Just this month, Mc Donald's executives told investors that they are focusing on improving the quality of the chain's food, particularly its burger and chicken offerings, among other initiatives.
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